Here is a 3 minute video we shot for Whole Foods Market of rancher Joe Pozzi in Valley Ford, CA with Chef Melissa King. Joe is a fourth-generation rancher who raises grass-fed lambs, and a community leader in Northern California for land conservation. This lucky guy is not only an ambassador of family farming, but he gets to live and work on the rolling hills that he owns which overlook Bodega Bay. Imagine the morning smell of coffee, salt air, and the sounds of wind blowing through the tall coastal grass. Must be time well spent.

Rancher Joe Pozzi of Valley Ford, CA with Chef Melissa King | Whole Foods Market

Camera work: Nils Carlson, Jay Watson
Director: Jay Watson
Editor: Michael Altino | Silver Style Pictures

Recommended gear for shooting on a ranch in Valley Ford, CA:

1. Essentials: sunscreen, warm hat, windproof shell, hot coffee, and cameras.
2. Waterproof work boots with minimal tread, because lamb poop will fall in love with the treads on your fancy hiking shoes from REI.
3. Beer to celebrate the day.

Jay Watson

San Francisco Bay Area based lifestyle and editorial photographer Jay Watson shoots people, apparel, automotive, corporate, and sports subjects. Published in over 70 magazines. Collaborated with over 200 commercial clients and brands.

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